{"id":2064,"date":"2026-07-05T11:13:05","date_gmt":"2026-07-05T11:13:05","guid":{"rendered":"https:\/\/corporate-movers-usa.com\/?p=2064"},"modified":"2026-07-05T11:13:05","modified_gmt":"2026-07-05T11:13:05","slug":"dot-cake-went-from-tiktok-trend-to-philly-bakeries-heres-how-3-small-businesses-jumped-on-the-bandwagon","status":"publish","type":"post","link":"https:\/\/corporate-movers-usa.com\/?p=2064","title":{"rendered":"Dot cake went from TikTok trend to Philly bakeries. Here\u2019s how 3 small businesses jumped on the bandwagon."},"content":{"rendered":"<div>\n<div>\n<div><audio><\/audio><\/div>\n<\/div>\n<p>Michael Ibrahim, general manager of the Bakery House in Bryn Mawr, said custom orders for dot cakes, the latest viral TikTok food trend, started trickling in at the end of May. By June 1, the Bakery House posted the new menu addition on Instagram and Facebook. <\/p>\n<p>Read more <a href=\"https:\/\/corporate-movers-usa.com\/?p=2062\">Penn doctor studied PCOS symptoms for more than a decade to rename the syndrome PMOS<\/a><\/p>\n<div><\/div>\n<p>Within 15 minutes, they were sold out. <\/p>\n<div><\/div>\n<div><\/div>\n<p>\u201cWe ordered more material, made more the next week, and then we made sure to never run out of it again,\u201d Ibrahim said. <\/p>\n<div><\/div>\n<p>The dessert \u2014 a layered cake in a cup coated in nonpareil sprinkles \u2014 was created in 2017 by mother-daughter duo Alex and Sondra Posner of the Dot Cakes in Roslyn, N.Y. It reached national audiences this past May when influencers began reviewing the bakery\u2019s dot cakes sold in New York City\u2019s Butterfield Market. In June, the New York Times Style section reported people standing in line at 6 a.m. for a taste of the sweet treat.<\/p>\n<div><\/div>\n<p>Elizabeth Aversa, owner of the Margate location of Aversa\u2019s Italian Bakery, said her shop is now regarded as \u201ccool\u201d after introducing dot cakes.<\/p>\n<div><\/div>\n<p>\u201cI\u2019m getting these new, trendy people that we were never getting before,\u201d Aversa said. \u201cBefore, we were just like a mom-and-pop, old-school store \u2026 but now they come to us.\u201d<\/p>\n<div><\/div>\n<div><\/div>\n<p>With viral trends appearing and fading almost as fast as they arrive \u2014 remember crookies and butter boards? \u2014 deciding which fad to hop on can be a challenge for small businesses. <\/p>\n<div><\/div>\n<p>Ray Sheehan, founder of Old City Media, said businesses have to identify when viral trends will stick around long enough to be worth the investment. That most often occurs when they cut across several consumer demographics. <\/p>\n<div><\/div>\n<p>\u201cWhen things take off like this, it\u2019s almost like pop music,\u201d Sheehan said. \u201cIt just speaks to so many different people.\u201d <\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h3>\u2018Everybody started calling\u2019<\/h3>\n<\/div>\n<div><\/div>\n<p>When the Bakery House got its first order for dot cake, Ibrahim thought it was an easy request. The bakery already had everything needed to prepare the dessert: cake ingredients, frosting, and nonpareil sprinkles<\/p>\n<div><\/div>\n<p>\u201cThen, the customers told each other, and then everybody started calling,\u201d Ibrahim said. \u201cAll of a sudden, we had about 60 custom orders for dot cake.\u201d <\/p>\n<div><\/div>\n<div><\/div>\n<p>Ibrahim said that the team usually avoids bending to the whims of social media trends \u2014 notably, they skippedthe \u201ccrookie\u201d despite offering both croissants and cookies on their menu. <\/p>\n<div><\/div>\n<p>\u201cWe didn\u2019t do it in the store because we didn\u2019t feel that anybody was asking for it,\u201d Ibrahim said. <\/p>\n<div><\/div>\n<p>Dot cake, however, was so popular among customers that the Bakery House decided to put it on the menu permanently. <\/p>\n<div><\/div>\n<p>According to Sheehan, adapting to a viral trend is one of the best ways for businesses to show consumers that they are relevant. <\/p>\n<div><\/div>\n<div><\/div>\n<p>\u201cIf I\u2019m a customer, it feels like this bakery is in tune and that they\u2019re talking to me,\u201d Sheehan said. \u201cI\u2019m resonating with their brand because they understand me, and that this thing is so popular.\u201d<\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<p>Ibrahim said the bakery now has two employees dedicated to making dot cakes all day, and the fervent demand has caused a dip in sales for traditional cupcakes. <\/p>\n<div><\/div>\n<p>Though, he says, it\u2019s a net gain. Ibrahim estimated that for every loss of 100 cupcakes, 200 dot cakes are sold. On top of that, dot cakes are priced about $5 more than the bakery\u2019s most basic cupcake, generating greater revenue. <\/p>\n<p>Read more <a href=\"https:\/\/corporate-movers-usa.com\/?p=2060\">The FIFA World Cup in Philly won\u2019t soon be forgotten. Here are 10 major reasons why.<\/a><\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h3>A middle schooler\u2019s suggestion<\/h3>\n<\/div>\n<div><\/div>\n<p>At Aversa\u2019s bakery, the decision to start making dot cakes was a family affair.<\/p>\n<div><\/div>\n<p>Aversa\u2019s 14-year-old son, Ralph, saw the viral dessert on TikTok and he asked his mother to make dot cakes for a school party. <\/p>\n<div><\/div>\n<div><\/div>\n<p>It was a popular choice: \u201dHe was a rock star at the party,\u201d Aversa said. <\/p>\n<div><\/div>\n<p>Ralph wanted to bring dot cakes to the bakery. His mother let him go for it, thinking it would be a fun summer activity. <\/p>\n<div><\/div>\n<p>Then they flew off the shelves.<\/p>\n<div><\/div>\n<p>\u201cWe put 20 out; they sold out. Then 40, then 50,\u201d Aversa said. \u201cNow we\u2019re selling almost 100 a day.\u201d <\/p>\n<div><\/div>\n<p>Aversa said that dot cake sales are not replacing regular items but rather bringing in new customers. The younger demographic, drawn in by the dot cakes, may bring their parents, who then come across Aversa\u2019s chicken salad or Caesar salad wraps. <\/p>\n<div><\/div>\n<p>\u201cSome people maybe never would have come to Aversa\u2019s if it wasn\u2019t for the dot cakes,\u201d she said. <\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h3>Influencer tips<\/h3>\n<\/div>\n<div><\/div>\n<p>At Sweet Box Bakery on South 13th Street, owner Gretchen Fantini said a well-known social media personality who frequents the shop tipped her off to dot cakes.<\/p>\n<div><\/div>\n<p>Destiny Deniz, a Philly-based creator with nearly 177,000 followers on TikTok, told Fantini that the dessert was blowing up in New York, and Sweet Box should hop on the trend. At first Fantini was reluctant, but then she started seeing it all over her feed. <\/p>\n<div><\/div>\n<p>\u201cWe have everything here,\u201d Fantini said she thought at the time. \u201cWe should just do this.\u201d <\/p>\n<div><\/div>\n<p>Since the business \u2014 and local influencers \u2014 started advertising Sweet Box\u2019s dot cakes, Fantini said their Instagram has grown by almost 1,000 followers. <\/p>\n<div><\/div>\n<p>Sweet Box\u2019s feed features collaborative posts with local food Instagrammers showcasing the viral dot cakes, including @josheatsphilly (197,000 followers), @phlfoodstagram (42,900 followers), and @phillyfoodies (135,000 followers).<\/p>\n<div><\/div>\n<p>Fantini said the bakery\u2019s influencer relationships are built organically. Creators may pop into the shop, and she\u2019ll give them a taste of her baked goods for free, but she has not done a paid partnership so far. <\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<p>\u201cI\u2019m Italian, so if you come into my bakery and I\u2019m baking something, I\u2019m going to give it to you to try,\u201d Fantini said. <\/p>\n<div><\/div>\n<p>Dot cakes are hit at Sweet Box, but so far sales have not surpassed cupcakes, the bakery\u2019s specialty. On a day where the bakery sells 500 cupcakes, Fantini said they typically sell about 250 dot cakes. <\/p>\n<div><\/div>\n<p>This isn\u2019t the first time Sweet Box has adopted social media-fueled food trends. In 2017, the bakery introduced edible cookie dough, which was a breakout dessert of the year. <\/p>\n<div><\/div>\n<p>\u201cI want to make my customers happy,\u201d Fantini said. \u201cIf I can stay true to what I\u2019m making, and if it\u2019s something that they want, I\u2019m going to make it.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/corporate-movers-usa.com\/?p=2058\">The Roots, Will Smith, and Meek Mill carried Philly\u2019s Independence Day concert into July 5<\/a><\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deciding which viral trend to follow can sometimes happen by accident. <\/p>\n","protected":false},"author":1,"featured_media":2063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,42],"tags":[],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dot cake went from TikTok trend to Philly bakeries. 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