Rita’s Italian Ice & Frozen Custard added a new limited addition flavor to the summer menu on Monday.
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Mermaid Italian Ice is a vibrant pink flavor that combines berry and marshmallow and comes topped with glitter.
The Bensalem-born water ice purveyor is offering the flavor at all 600 Rita’s locations nationwide from Monday, June 15, through Sunday, July 19.
Rita’s Italian ice is made fresh daily on-site with a rotating selection of over 80 flavors. The menu also includes frozen custard, gelati, concretes, frozen coffee, Rita’s Blendinis, and milkshakes.
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Philadelphians can order the new flavor two ways: Mermaid Gelati — Mermaid Italian ice layered with vanilla frozen custard and topped with glitter — and Mermaid Ice Blender — berry-marshmallow blended into an icy drink shimmering with glitter.
“At Rita’s, we’re always looking for ways to create joyful experiences that bring families together, and Mermaid Italian Ice does exactly that,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s in a statement. “This treat captures the magic and imagination of summer. We can’t wait for guests of all ages to dive in and experience this enchanting new flavor for themselves.”
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