Five things that have kept the Sixers in the LeBron James sweepstakes

The 76ers are reportedly among LeBron James’ top three preferred free-agency destinations as teams continue to court him deep into the summer. The other options are the Cleveland Cavaliers and Miami Heat, according to ESPN’s Shams Charania.

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Meanwhile, ESPN’s Brian Windhorst, who has deep Ohio ties, said the pendulum appears to be swinging toward the Cavaliers, but the Sixers and several other NBA franchises are not counting themselves out.

So you’re telling the Sixers there’s still a chance? They’ve been here before, vying for James’ services most recently in 2018 as he considered teaming up with a young Joel Embiid and Ben Simmons. Now the Sixers once again have an attractive roster centered around Embiid, Tyrese Maxey, Jaylen Brown and VJ Edgecombe.

It could be a while before we learn James’ final decision, but here are five things that make the Sixers attractive to the 41-year old.

James has done all there is to accomplish in basketball. He has four NBA titles, 10 Finals appearances and he owned the Eastern Conference for a decade. And there’s even lore surrounding those titles, as he brought one championship to his home state and resurrected franchises in Miami and Los Angeles.

He holds the NBA’s all-time record for scoring, minutes played, games played, and more. All-time greats in sports are constantly looking for new challenges, and James is running out of options. So if he’s looking for a place to retire, the Cavaliers hold the sentimental edge and Florida is the retirement capital of the country. But only the Sixers offer new territory.

Prior to the Brown trade, folks in Philly saw James’ departure from the Lakers on the news ticker and kept moving along. The addition of Brown created a potential starting lineup of Maxey, Edgecombe, Brown and Embiid. And while Dean Wade was a great free-agency addition, James could look at that lineup and slot himself in at power forward and see a real title contender. That’s the moment “everything changed” for the Sixers’ chances of landing James, according to James’ agent and Klutch Sports owner Rich Paul.

The Eastern Conference has also presented a level of parity that could benefit the Sixers. While the East has won two of the last three titles, no team has made a repeat Finals appearance since James’ Cavaliers made it four straight times. Brown’s Celtics made the Finals in 2022 and won in 2024 and he knows how to get back. Famously, the Sixers haven’t made it past the second round since 2001, but it’s a notch in their belt to have someone who understands that process.

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Maxey’s rise continues. Originally selected with the 21st pick out of Kentucky in 2020, Maxey had to wait his turn for the Sixers. He played behind Simmons and competed with Shake Milton for minutes. But once given a full-time role, Maxey’s star took off. He became a starter, then an All-Star and then an All-NBA performer. Now, Maxey is one of the pillars of the Sixers’ pitch to James after averaging 28.3 points, 4.1 rebounds and 6.6 assists and leading the Sixers to the postseason.

There’s also the personality piece, because Maxey’s infectious persona and work ethic have been lauded by everyone in the Sixers’ organization. And, of course, as Klutch Sports clients with deep ties to Paul, James is familiar with both sides of Maxey. And Paul has repeatedly said that James “loves” Maxey.

That it took this long to get Embiid should say something about the state of things. Embiid played only 38 games last season and called that a success because he learned more about managing his knee that could benefit the Sixers going forward. Of course, it was to some extent because he played only 19 games the year before because of knee surgery. And when available, Embiid was exceptional in 2025-26, including a stretch where he looked like his old MVP self. He averaged 26.9 points on 48.9% shooting, 7.7 rebounds, 3.9 assists, and 1.2 blocks in 38 games.

Then when he appeared primed for a healthy postseason, Embiid was diagnosed with appendicitis and missed multiple games in the Sixers’ first-round series against the Boston Celtics. But then he showed flashes once again, powering the Sixers to a series win after they went down three games to one. He averaged 28 points, 9 rebounds and 7 assists in four games and the Sixers were 3-1 in games he played. And then he was too drained as the Sixers were swept by the eventual-champion New York Knicks. The highs and lows with Embiid are stark, but the highs are great enough that even a player like James could hold out hope.

Previous iterations of the Sixers tried to land James, but they weren’t always taken serious. They had talent with Simmons and Embiid in 2018, but weren’t stout up top as Brett Brown served as interim president of basketball operations and head coach. Former president of basketball operations Daryl Morey took big swings in recent years but saw trades for Paul George and James Harden fail.

Things appear to have taken a turn this summer. Mike Gansey, Bob Myers and Jameer Nelson are at the helm and appear to be building a team that will compete in the Eastern Conference. Moves to bring Brown, Wade, Ariel Hukporti, Anfernee Simons and rookie Labaron Philon Jr., have started to add balance to the Sixers roster and is a good sign for the forthcoming Sixers season. And there’s still a chance one big name could be added to the bunch.

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