With the MLB All-Star Game around the corner, sports apparel company ’47 is teaming up with Sarcone’s Bakery for an exclusive pop-up inside the South Philadelphia staple.
The event will run Monday and Tuesday from 11 a.m. to 5 p.m. The bakery will offer a special ’47 menu that boasts their famous bread and tomato pie. More importantly, guests who purchase food will receive an exclusive Sarcone’s T-shirt and hat, produced in partnership with ’47.
“When you think of Philly, you think of the passionate sports fans, and you also think of the food scene,” bakery owner Louis Sarcone III said. “The main thing of the food scene in Philly is the Philly cheesesteaks, and our bread is a staple in the city of Philly cheesesteaks. And when you go into a stadium, you see the iconic ‘47 logo everywhere. I think we’re two similar companies that have been around for generations.”
Patrick Cassidy, the vice president of marketing at ’47, helped launch the search for a Philadelphia-based business to partner with. Cassidy, who was born in the city and grew up in Delaware County, felt a bit of pressure to pick the right one.
“We’re going into Philly, and I’m from Philly,” Cassidy recalled. “It’s important to me to get this right in a very real way. I’ve got plenty of cousins and aunts and uncles to answer to if I don’t do it right.”
Sarcone’s was eventually brought up as an option. To Cassidy, the partnership made perfect sense. Sarcone’s was opened in 1918 by Sarcone III’s great-great grandfather, an immigrant from Italy. Five generations later, the bakery is still family-owned. Similarly, Boston-based ‘47 was owned and operated by two families until it was sold to New Era in 2024.
“Sarcone’s, much like us, started as a family business,” Cassidy said. “Heart, history, heritage, a crazy attention to detail. The same amount of detail with how they make their bread, we’ve barely touched the ingredients in our headwear for almost eighty years.”
Sarcone III and the rest of his family are just as excited.
“We get to give something back to our existing customers,” he said. “But also we get a reach that we normally wouldn’t get because of how big [‘47 is], get a bump. And for all the people that are coming in for the All-Star Game, we’re going to be able to reach out to new customers and show them what we’re about as well.”
Guests who purchase an item from the ‘47 menu will not only receive a shirt and hat, but they’ll also be able to customize their new gear with a heat-press station on site. The MLB All-Star Game takes place Tuesday at Citizens Bank Park, with the Home Run Derby taking place one night earlier.
Baseball’s biggest stars are descending on Philadelphia for the 96th All-Star Game at Citizens Bank Park on July 14. Follow all of The Inquirer’s coverage here.
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