The latest turn in LeBron James’ free agency saga happened late Tuesday, when the Miami Heat published a YouTube livestream link scheduled for July 27 titled “LeBron James Introductory Press Conference.”
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A Heat spokesperson told multiple outlets it was a mistake by the organization’s social media team, which prepared the livestream in the event James chose to return to Miami. That is believable, considering that, since July 2, this publication has had versions of breaking news stories ready for whenever James chooses the 76ers or any other team.
That brief firework broke up the LeBron-related nothingness of recent days.
The all-time great did not announce his new destination during multiple public appearances at Fanatics Fest in New York City late last week, even after some light coaxing by fellow NBA star and podcast guest Tyrese Haliburton. The rumblings that James’ announcement would come early this week — aka, after the World Cup final — were incorrect. And agent Rich Paul said on his Game Over podcast released Monday that James would not rush his decision.
“It’s his choice to make,” Paul said of James. “And when he makes the choice, he’ll make it.”
So we are now officially more than three weeks into the waiting game. Much longer than James’ nationally televised — and vilified — 2010 Decision to leave the Cleveland Cavaliers to take his talents to South Beach (July 8). Or when he announced his triumphant return to Cleveland in a 2014 letter published in Sports Illustrated (July 11). Or when Paul’s agency, Klutch Sports, sent out a 2018 press release that James would sign with the Los Angeles Lakers (July 9).
It is not only holding up the Sixers, but much of the league.
James, who is no longer a perennial MVP contender yet still an All-Star-caliber player at age 41, has essentially halted the second wave of free agency. Teams that still believe they are in contention to land James — which also are desirable options for other veterans and role players looking to win — are holding a roster spot for him. When James makes his pick, the teams that do not land him will move on to those players still in limbo, which includes notable names such as DeMar DeRozan and Jonathan Kuminga.
That Paul has said money is not a factor for James — aka, that he will take a minimum contract — eliminates the urgency on either side that occurs during the early free-agency flurry, when salary-cap space and players are at a premium.
NBA commissioner Adam Silver even acknowledged last week that James’ decision is delaying the creation of the 2026-27 NBA schedule — which typically is released in mid-August — because his longstanding popularity demands that his team play in premier television matchups.
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August also is when a mostly around-the-clock league goes on hiatus until Labor Day, when players reconvene at their team facilities for informal workouts before training camps begin in late September.
That period is when staffers — from front-facing executives and coaches, to important behind-the-scenes figures — plan vacations following months of nontraditional work schedules that require extensive travel and consistently logging nights and weekends. New Sixers president of basketball operations Mike Gansey told The Inquirer at Las Vegas Summer League earlier this month that he has barely seen his four children since taking this job, and that his family still needs to find a home in the Philly area. Some might scoff at feeling empathy toward the wealthy in high-profile NBA jobs, but these are still people.
“I just need a break,” said Gansey, whose whirlwind start with the Sixers also included the blockbuster trade for All-NBA wing Jaylen Brown. “I think we all do, just because [this offseason has] been so much.”
The most cynical also could say that James is doing all of this for content for Paul’s podcast, or for sheer attention after a somewhat awkward end to his Lakers tenure once the team shockingly acquired Luka Dončić in February and signed Austin Reaves to a four-year, $185 million maximum contract. This saga surely will be a prominent component of a James documentary that has reportedly been filming for multiple years. It is evidence of the power James still possesses as a cultural icon and still-excellent player, even entering his league-record 24th season.
Yet Gansey said he understood the gravity of James’ choice. This is a basketball legend determining his (likely) final on-court act.
“I have all the respect in the world for him, and he’s smart as heck,” said Gansey, a fellow Ohioan who previously worked his way up the Cavaliers’ front office. “He’s going to figure it out and talk to his family. … Whatever he decides, I know he’s going to make the right decision.”
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So the Sixers — and the rest of the NBA — will continue to wait.
And wait.
And wait.