Philadelphia has had no shortage of major golf tournaments this summer. Aronimink hosted the PGA Championship, Saucon Valley hosted the U.S. Junior Amateur, and Merion is hosting the U.S. Amateur this week. And now, new 76er LeBron James wants in on the fun.
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The four-time NBA champion is taking his growing passion for golf to YouTube and launched a channel dedicated to his “life on and around the course.”
James’ first video, which dropped Saturday morning, featured him reuniting with his former Cleveland Cavaliers teammates from the 2016 NBA championship team for a round of golf at Cabot Highlands’ Castle Stuart links in Scotland to celebrate the 10-year anniversary of winning the title.
You all loved the 2016 reunion trip so much I thought I’d give ya’ll a little more. 🫡🤣 Welcome to my YouTube channel! My life on and around the course. Let’s go!!! 👑⛳️🏌🏾https://t.co/JKA9egPBEi
— LeBron James (@KingJames) August 15, 2026
“You all loved the 2016 reunion trip so much I thought I’d give [y’all] a little more,” James wrote on X. “Welcome to my [YouTube] channel! My life on and around the course. Let’s go!!!”
In the 90-minute video, James, alongside Richard Jefferson and Kevin Love, takes on J.R. Smith, Channing Frye, and Tristan Thompson in a three-on-three scramble. The video highlights trash talking, stories about their time as teammates, and lots of wine.
“Be sure to subscribe to LeBron’s YouTube golf channel for new episodes coming soon,” the description of his first video says. “Follow along as LeBron brings his friends and fans along for the journey as golf takes him to some of the world’s greatest courses. Come for the game, stay for the great local food, wine, and a whole lot of laughs along the way.”
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James’ passion for the sport has grown ever since his commentary on his October episode of his podcast, Mind The Game, co-hosted with Steve Nash.
“The [golf] bug is real. I’ve heard about the bug for so many years and I was like, ‘Well, it’s not going to get me. I don’t like golf at all. Who wants to be outside all day walking around?’” James said. “Nah, it’s real. I am into it. My algorithm on social media, every other post, every other video, is some type of golf video now.”
He installed a simulator in his house, stars in a Nike x Beats commercial with PGA Tour professional Tom Kim, and now has the YouTube channel. It’s safe to say James has been bit by the bug.
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James said that he hopes to use his status to make golf more accessible for new audiences during an interview with Rich Kleiman at CNBC x Boardroom’s Game Plan on July 16 at Fanatics Fest.
“One of my main goals in not only of playing the game of golf with my friends … is to open doors for kids that look like me growing up in the inner city, to be able to go to country clubs at 7, 8, 9 years old and be able to go out and caddie or be able to go out and rent clubs and be able to be coached and play the game of golf,” James said.
James’ YouTube channel already has nearly 240,000 followers and new episodes will drop every month on Saturdays.