Although the 76ers’ playoff run came to an early end, the organization’s Bricken for Chicken promotion benefited from the longer season as it reached more than 1,000,000 nuggets redeemed — 1,102,272, to be exact — for the first time in four years.
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“When we launched Bricken for Chicken, reaching 1,000,000 nuggets was always the goal,” said Owen Morin, the chief revenue officer of partnerships with Harris Blitzer Sports & Entertainment. “Four years later, thanks to the incredible energy and unwavering dedication from our fans who bring the noise each game at Xfinity Mobile Arena. They are the reason why we hit this milestone. It’s been an incredible run with Chick-fil-A, and we’re excited to keep building on this momentum and hope to deliver even more nuggets next season.”
The promotion, which is centered on missed free throws by the opposing team, has been running since 2022. Every time an opposing player misses consecutive free throws in the second half, the amount of free Chick-fil-A nuggets fans can redeem increases. The first time, all fans get a five-count order of nuggets. The second time, it increases to eight nuggets. The third, they get 12.
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Afterward, any Sixers fan in the Philadelphia area — whether they were at the game or not — can redeem their nuggets through the Chick-fil-A app.
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“This is truly an amazing accomplishment, and we couldn’t be prouder of the support that 76ers fans have shown our company this past season,” said Sam Class, a Chick-fil-A owner and operator locally. “From the start, we wanted to do more with the 76ers and their fans, and we knew this promotion would resonate. One million nuggets later in just one year, the results speak for themselves.”
Following the major milestone, the Sixers and Chick-fil-A will donate $10,000 to Philabundance, the largest food bank in the Philadelphia region.
One winner will also receive a round-trip airfare from Philadelphia to Atlanta to attend the team’s game against the Hawks during the 2026-27 season. They’ll also get a tour for two at the Chick-fil-A headquarters in Atlanta and Chick-fil-A for a year (52 offer cards each good for a Chick-fil-A sandwich meal).
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Fans can enter now through June 30 for a chance to win.