SEA ISLE CITY, N.J. — This is not the same old Sea Isle.
Jason and Kylie Kelce are mired in a four-year wait for membership to the Sea Isle City Yacht Club. They are currently No. 78 of 251, up from last year’s 149.
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Neighbors are fighting over noise from the Oar House Pub, which expanded this year into two nearby buildings.
Prices in this Shore town have skyrocketed: The median home sale price for the three months ending in May 2026 was $1.8 million, according to Redfin, up 27% from the year before. For May alone, it was $2.2 million.
Blocks in Sea Isle are stuffed with new, side-by-side construction, multiple SUVs in pebbled front yards, with few trees or backyards. People sunbathe in their driveways. Silverados have near-collisions with Audis in the Acme parking lot, as golf carts idle out front.
Is it still pleasant on Pleasure Avenue?
Depends on whom you ask. For some, the changes feel more like a maturing of Sea Isle, certainly an upscaling, from the beloved Shore town’s raucous old party days. Houses cost too much to risk renting to the rowdy Shore house crews of years past, homeowners say.
But for others, the town’s rash of new construction, the pricing out of old blue-collar regulars, the impossible parking, even the price of an entree at a restaurant all feel like a betrayal.
Workingman’s beach
Colin Ratner, 53, of Fairmount, global director of sales at a medical software company, raves about Sea Isle’s enduring charms, a place where his daughters have found a sense of freedom they don’t have in Philadelphia, riding their bikes barefoot and playing outdoor basketball games to cheering crowds.
“In Philly, they’re not leaving the street without us knowing where they’re going,” he said. “Here, it’s like ‘Come back before we go to sleep.’ I call Sea Isle Middle America.”
A rowhouse dweller in Philly, he is not bothered by the density or the parking crunch. “Our property[value] has more than doubled since 2018,” he said. “I’m seeing less renters, and more people using their property, less of the crazy house parties. It’s really kind of settled down.”
Jo Ferenchak bought in 2017 and rents out to cover costs. Her parents bought their Sea Isle house in 1977, she said, for $20,000.
“When my parents bought their house, it was called the Working Man’s Beach,” she said via Facebook message. “No more!”
In a sign of the times, she said her children and grandchildren love to go mini golfing, “but we go to Pirate Island in Avalon because it is so hard to find parking at Pirate Island in Sea Isle.”
‘Saturation point’
It has been more than a decade since a town survey found that 62% of responders said traffic was a problem. The survey, taken for a master plan, drew comments that included “Feeling of too much density and congestion,” “Seashore feeling is being lost,” and “We’ve reached a saturation point.”
Things are more overstuffed than ever, many residents, summer and year-round, say.
Sea Isle’s year-round population is 2,019, fairly stable despite some declines in the years after Hurricane Sandy and some increases after COVID-19. But it can swell to 70,000 on a busy summer weekend.
The change in the housing stock is more dramatic. Between 1990 and 2020, there were about 17% more units created, mostly for seasonal residents, according to the city’s data. Although some old bungalows remain, the town is essentially built out, city officials say.
Sea Isle even proposed partnering with a mainland town to essentially outsource its required share of affordable housing units as required by New Jersey law, but that was not allowed.
In a town long known for its rowdy bar scene, there is less tolerance than ever for the spillover effects in dense neighborhoods.
In June, a dispute erupted between the Oar House Pub and its neighbors, including Mike’s Seafood owner Mike Monachetti, a prominent figure around town and a pal of the Kelces’.
Monachetti told the city council that the noise from the pub was regularly so loud “the water cups were vibrating on the tables” at his place.
Monachetti and other businesses in Fish Alley, along with residents, flooded a council meeting with complaints about noise, trash, and other issues.
“Think about what you’re doing,” he scolded the council. “My neighbors suffer from noise, loud noise, smoke going right up into their properties, and, yes, people out on the streets, beer cans on my property. Please, look at your own laws and ordinances. You are putting an alcohol license closer to a church, as well as underneath a residence that was never intended to be a bar.”
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Council President Michael Jargowsky, 64, says with the town nearly entirely built out, there is not much to do in terms of stemming overdevelopment.
The city is always looking at adding parking, he said, though he notes that not everyone wants to cross the causeway and see a multistory parking garage.
“Our town has changed a lot physically,” said Jargowsky, a former city police officer who grew up in Sea Isle and paid $205,000 in 1995 for a century-old bungalow. “A lot of single-family bungalows and Victorian homes are now the side-by-sides: three bedrooms went to a combined 14 bedrooms in some places.”
The increase in property value has brought new revenue to the town, and a robust capital project agenda, including a new community center. Longtime residents who sold, or whose children sold, did very well, he noted.
Some things about the town have stayed the same.
“You still see a lot of banners for Delco,” he said.
‘Like a bad AI-generated image’
Rick Kane, who worked at a family friend’s business for eight years in Sea Isle and lives just on the mainland, said the town is a shell of its former self.
“Many of the affordable family restaurants and cheap bars are gone, replaced by high-dollar places,” Kane said. “Sea Isle has lost its charm and personality. It’s now like a bad AI-generated image of a ‘Shore town.’”
Christopher Capuzzi, 42, a New York City capital markets attorney originally from Delaware County, said he bought on Long Beach Island even though his extended family gathers in Sea Isle and continues to own houses there.
Capuzzi said he paid $2.8 million in 2022 for a 3,500-square-foot house on LBI, one house from the ocean.
On LBI, he said, “My money’s stretched a lot further, and we actually have trees.”
“When it came time for me to buy, I just felt like Sea Isle has gotten so overdeveloped, the way they cram homes in, every home is basically a side-by-side. The garages don’t fit a single car in them. Parking has become a nightmare.”
Some things haven’t changed
For some diehards, like the 165 members of the extended Mannion family of West Chester and other Philly burbs that for a half-century has rented a half-dozen houses in Sea Isle for the last two weeks in June, the Sea Isle memories compound every year, albeit as the rents, along with all the new construction, go up.
It is a destination they wouldn’t change for anything, family members say.
Over at Trinity Community Church of Sea Isle City, pastor Chuck Swanson says his church has been a constant amid all the changes. A seasonal nondenominational place of worship, the church has been at 85th and Landis for 103 summers.
“Sea Isle City has changed a lot of late,” Swanson said. “Lots of destruction of older homes and construction of new ones … the old character of the town has been fundamentally changed. Change is mostly good and the city is preparing for the future.
“One thing that hasn’t changed is our church.”
Jim Albright of Bordentown, whose family has owned a house in Sea Isle since 1998, said the town is no longer affordable for most people.
“My dad was an electrician for GM and my mom was an elementary school teacher in Trenton, and on their salaries they were able to buy this house,” he said. “They would absolutely be priced out now.”
The Kelces can still make Sea Isle the center of the party universe when they hold the Eagles Autism Foundation fundraising days every year in June, but Albright and others see a vibe shift.
“There’s been a massive influx of money. You can tell even by looking at the cars being driven around town,” Albright said.
Regina Lewallen lived full time in Sea Isle from 2020 to 2025. “We loved how friendly everyone was,” she said.
But in those five years, the town transformed, she said. “Many houses were torn down, more people bought homes, parking became scarce, and it was obvious that the powers that be didn’t have a specific plan for what Sea Isle City could be,” she said.
Jen DiMartino, 54, of West Chester, has been going down to Sea Isle for more than 50 years, to 36th and Pleasure Avenue, the third generation of her family to call Sea Isle its summer home.
She says she misses the “ma and pa shops and everyone knowing who you are,” but says there is still pleasure to be found.
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“I would not go to any other place,“ she said.